NPS is considered a leading indicator of how your business is doing. In online businesses with regular product releases, it can be very valuable to take a more regular look at your score. Wootric captures your rolling NPS trends over time so you can keep track of your history and progress. However, you may want to check in immediately following product changes or release of new features. Don’t forget that there is a lot of value beyond just your score -- your user feedback is extremely important, and you shouldn’t wait to address negative comments or questions from your users!